Torremolinos Sets a New Record for Overnight Stays in 2026

Torremolinos has kicked off 2026 with record tourism figures, confirming its position as one of the Costa del Sol’s most dynamic destinations. According to the latest data from Spain’s National Statistics Institute (INE), the town registered 562,879 overnight stays and 121,240 visitors in May alone — a 5% increase in stays and 3% more travelers compared to the same period last year.

The surge is largely fueled by domestic tourism. Spanish visitors grew by 22.7%, reaching 29,145 travelers, while their overnight stays rose 14.3% to 82,707. This segment now represents nearly one‑third of Torremolinos’ total visitor base, highlighting the strength of the local market and its resilience against international fluctuations.

Hotel occupancy reached 74.4%, with 75 establishments offering 23,125 beds. The average stay length increased to 4.64 days, with Spanish tourists staying 2.8 days and international guests 5.2 days. Employment in the hospitality sector also rose by 11.1%, adding 370 new jobs and bringing the total to 3,696 hotel workers.

Hotel profitability metrics show a healthy upward trend. The average daily rate (ADR) climbed to €119.54, up 4.18%, while revenue per available room (RevPAR) reached €98.87, a 3.99% increase year‑on‑year. These figures reflect a growing focus on attracting higher‑quality tourism with longer stays and greater spending.

Local authorities emphasize that this success is part of a long‑term strategy aimed at sustainable tourism. The goal is not just more visitors, but better experiences — balancing economic growth with environmental and urban quality. As Mayor Margarita del Cid noted, Torremolinos faces the challenge of maintaining infrastructure and services for a population that multiplies during peak season, underscoring the need for improved funding for Spain’s top tourist municipalities.

Torremolinos’ record performance in early 2026 signals a thriving tourism ecosystem and a promising outlook for investors and hospitality professionals. With rising occupancy, profitability, and domestic demand, the town continues to strengthen its role as a cornerstone of the Costa del Sol’s tourism economy — combining Mediterranean charm with modern hospitality standards.